Obiettivo del workshop è analizzare le principali problematiche economiche legate al ruolo internazionale e le sfide future del Patrimonio Mondiale dell'UNESCO.

24th January
Opening Speech: Francesco Bandarin, UNESCO’s Assistant Director - General for Culture
Keynote Lecture: World Heritage List: Does it make sense?, Bruno S. Frey, University of Warwick, University of Zurich, and CREMA (Switzerland)

11.30 Modern and creative cities embracing their cultural heritage
13.00 - 14.30 Lunch and Poster session
14:30 Tourism, Sustainability and World Heritage Sites
16.00 Policies for success: UNESCO World Heritage and governance

25th January
10.00 World Heritage Sites impact: measuring tools and methods
11.45 Culture as a network: creative atmosphere and cultural clusters
13.15 - 14.30 Lunch and Poster session
14.30 Culture as a network: network analysis and sustainability of cultural projects
16.00 Concluding remarks

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Una navetta di collegamento fra Torino e Venaria sarà a disposizione degli iscritti al workshop. Ritrovo ore 9.00 presso Hotel Victoria - Via Nino Costa, 4 (angolo via Pomba) oppure presso ILO - Viale Maestri del Lavoro, 10 (recarsi presso l'ingresso).

The aim of the research is to study the economic and cultural impact of the brand "World Heritage of UNESCO.  The research is conducted by CSS-Ebla in collaboration with Ebla Centre on behalf of the italian Ministry of Cultural heritage and activities and the Department of Economics "Cognetti de Martiis".

Following a preliminary analysis on the theory of collective marks, a survey on the value of the Unesco World Heritage Brand will be carried out, using as case studies Val d'Orcia-Pienza, Val di Noto and Savoy Residences in Piedmont.

Client: Ministero dei Beni e Attività Culturali, Dipartimento di Economia “Cognetti de Martiis”

Project Coordination: Walter Santagata